The Importance of a "Single Customer View"
"Single Customer View" is a data management methodology that ensures that any client information is available to any employee that may need it. It means that all client data must be synchronized between different systems to eliminate data silos, ensuring that all employees can access the data regardless of the system they use.
Through “Single Customer View” your employees will always have a full view of your client, what he or she needs, and all the previous interactions, etc.
This allows your company to avoid unwelcome sales calls, transfers to the incorrect department, or any other negative experience thanks to the availability and accessibility of your data to the whole company.