Digital Transformation

Data Analytics: Types of dashboards and examples of KPIs

A dashboard is a very useful tool when it comes to visualizing the KPIs or metrics that are important for achieving the objectives of any company.

It is a visualization system that shows the most relevant data in a visual and intuitive way.
One of the great advantages of this tool is its versatility, since there are infinite types of dashboards, as many as there are projects or areas, because they are 100% customizable and adaptable to any industry, sector or business department.

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Benefits of the dashboard for the company

A dashboard has many benefits for business management, as it allows you to connect, visualize and share information to maximize your decision-making strategy.

The following are the most important benefits of the dashboard.

Organize information

The ultimate goal of a dashboard is to guide the actions of each department or business area. To do so, it shows all the necessary information to facilitate decision-making aimed at achieving the objectives set.

The dashboard brings together multiple KPIs and metrics in a single dashboard, facilitating the monitoring of the main indicators for measurement and analysis.

In any case, to make the right decisions, KPIs must be aligned with the business strategy and objectives.

Visual and intuitive

One of the features of the dashboard is that it presents the indicators in a visual and intuitive way. Consequently, the help of an expert in data analysis is not required to understand the information.

The visual component facilitates the comparison and interpretation of the data, so that it is relatively easy to extract useful knowledge to redirect deviations in the results.

Metrics are displayed on dashboards with graphs, colors, arrows, or highlights. In such a way that the information can be interpreted at a glance.

Increased productivity

Easy access to information enables better interaction and helps increase productivity.

Having synchronized dashboards in the cloud means that any user can access the information and the whole team shares the same data in real time.

The dashboard allows reports to be generated in a matter of seconds, avoiding the need to collect data from different sources.

Real-time visualization

Nowadays, data evolves very quickly, and it is essential to take advantage of the key moment.

Business Intelligence tools collect the data, process it and display it on the dashboard for later interpretation and evaluation, so it is very useful for the dashboard information to be updated and displayed in real time.


Each department or area requires specific KPIs, depending on the objectives set, in this sense, the dashboard is a fully customizable measurement tool that adapts to each strategy.

The different types of dashboards are adjusted to each project, from the design of objectives to the analysis and representation of data.

Types of dashboards and examples of KPIs

A dashboard is a panel that displays measurement indicators (KPIs) and is used to evaluate the effectiveness of the decisions implemented in order to redirect situations that deviate from the objectives set.

Although there are infinite types of dashboards and KPIs, as many as you need, here are some examples to suit different business needs.

Human Resources Dashboard

The HR dashboard is key to obtain important information, graphically and visually, about the employee database.

This dashboard serves to provide knowledge on employee satisfaction, absenteeism reduction, workforce performance, among other indicators.

In this way, it is possible to have a global and synthetic vision of the company's Human Capital at a given time.

At the same time, it is used to produce reports quickly and easily, customized and accurate reports, by collecting data from different sources, data that are aligned with the company's strategy.

Here are some examples of KPIs for an HR dashboard.

Recruitment KPIs

  • Recruitment conditions
  • List of candidates
  • Number of interviews conducted
  • Delays in the recruitment process

Personnel management KPIs

  • Evolution of training plans
  • Success rate of continuous employee training
  • Overall rating of courses offered
  • Evolution of the number of internal vacancies
  • Percentage of salary increase
  • Occupational accident rate

Employee engagement KPIs

  • Percentage of employees that stand out
  • Turnover rate for each position
  • Evolution of annual evaluations
  • Employee job satisfaction

Diversity, equity and inclusion KPIs

  • Wage gap
  • Diversity
  • Salary range

Accounting Dashboard

The accounting dashboard is used for online accounting, to visualize the main financial and accounting metrics, or to create quick and effective reports from data collected from various sources.

This type of dashboard collects key performance indicators (KPIs) that you want to track because they are essential for business management.

Some examples of KPIs for accounting can be:

  1. Cash Flow
  2. Profitability threshold
  3. Liquidity ratio
  4. Cash ratio
  5. Invoice processing cost
  6. Invoice processing time
  7. Number of invoices handled per employee
  8. Percentage of rectified invoices

Dashboard for Hotels and Hotel Chains

The hotel dashboard collects a series of metrics that offer a 360º view of the hotel business, in a way that helps daily management.

Thanks to this type of dashboard, a quick occupancy analysis, an inventory review, or a cost evaluation, among others, can be performed.

It can display important information in real time on the same interactive dashboard.

Let's look at some examples of KPIs for hotel dashboards.

Occupancy analysis

  • Monthly occupancy by Tour Operators
  • Hotel occupancy
  • Daily occupancy
  • Prices per-Tour Operator

Operational analysis

  • Production of each production center
  • Production per day
  • Average price per available room

Purchasing analysis

  • Items by warehouse
  • Purchasing by item groups
  • Comparison of suppliers
  • Evolution of purchases per month

Cost analysis

  • Cleaning supplies
  • Purchase expenses
  • Spend by type of expense
  • Expenses by period

Inventory analysis

  • General stock valuation
  • Stock valuation by warehouse 
  • Top 40 products

Pick-up analysis Sales

  • Sales status
  •  Sales status of each Tour Operator
  • Sales ratio by period

Financial analysis

  •  Accounting Charts
  • Cost Distribution

Management analysis

  • Operating profit
  • Occupancy summary 

Digital Marketing Dashboard

Digital marketing is becoming one of the most important axes of companies, with the advantage that almost everything can be measured in digital media.

Precisely, the digital marketing strategy is based on the measurement of results to check whether the objectives set are being met.

The digital marketing dashboard serves to represent the main metrics of the online strategy graphically and visually.

There are hundreds of indicators related to digital marketing, here are some examples.

Email marketing

  • Percentage of subscribers who open a mailing
  • Number clicking on a link
  • Unsubscribes
  • Number of leads obtained 


  • Number of times a brand is mentioned in the media
  • Users who have become customers thanks to the blog

Social Networks

  • Number of interactions
  • Number of followers
  • Content that has been shared
  • Comments on publications

Content marketing

  • Number of comments on a blog post
  • People who share a content on social networks
  • Likes a post gets
  • Number of people who buy thanks to the blog's content


  • Conversion rate
  • Number of users adding a product to shopping cart
  • Most visited pages
  • Bounce rate of a page
  • Most visited products and their categories


  • Lifetime of a customer
  • Cost per new customer acquisition
  • Number of qualified leads
  • Cost of customer loyalty

eCommerce Dashboard

The dashboard is an essential Business Intelligence tool in any ecommerce business, as it allows the measurement of all relevant indicators for the strategy set.

Keeping the catalog and prices updated is not enough to guarantee the profitability of an ecommerce. It is necessary to set objectives and monitor the results to improve the aspects that are not working well.

The dashboard provides the necessary knowledge to measure the main indicators, so that briefly it is possible to know what needs to be corrected to achieve good results.

All ecommerce shares the same objective, to sell their products. Therefore, there are several characteristics common to all types of dashboards for online stores.

Here are some examples of KPIs for ecommerce dashboards.

Brand awareness

  • Followers in the different social networks
  • Interactions or mentions in social networks
  • Rate of mentions in the media
  • External links

First visits to ecommerce

  • Total number of visits
  • Bounce rate
  • Page views
  • Time spent on the site
  • Origin of visits


  • Conversion rate
  • Abandoned cart rate
  • Average basket
  • Sales per segment

Get the most out of data management thanks to your dashboards

EDICOM Analytics can capture, process, and synthesize any type of data to facilitate understanding and maximize your business's decision-making. Tell us how we can help you 

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